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Under the direct supervision of the Director of Athletics and Recreation, the Director of Athletic Communications at Baldwin Wallace University provides strategic leadership for telling the story of Yellow Jacket Athletics—shaping, coordinating, and elevating how our programs, people, and mission are shared across campus, conference, regional, and national platforms. This position oversees athletics communications, media relations, and digital storytelling to ensure consistent alignment with the university’s brand, institutional priorities, and commitment to academic excellence, competitive success, and the holistic student?athlete experience.
Serving as a key partner with the University Marketing and Communications team, the Director translates departmental goals into compelling narratives that enhance visibility, support recruiting and advancement efforts, and strengthen engagement with alumni, fans, and the campus community, while leading and developing a talented team dedicated to excellence in athletics communications.
Essential Tasks, Duties and Responsibilities: The following outlines the essential functions of the position and is not to be considered a detailed description of all duties inherent in the position.
Provide strategic direction and oversight for all athletic communications, including media relations, content creation, digital storytelling, and brand consistency.
Oversee sport?specific communications operations, including statistics, records, game notes, recaps, media coordination, and press operations.
Serve as the primary liaison between Athletics and University Communications and Marketing to ensure alignment with institutional messaging and visual identity.
Manage, mentor, and evaluate athletics communications staff and student workers, fostering a collaborative and high?performing team environment.
Plan and execute storytelling initiatives that promote Baldwin Wallace student?athletes, coaches, teams, academic achievement, and competitive success.
Collaborate with head coaches and athletics leadership to align communications with team identity, recruiting efforts, and departmental priorities.
Direct and enhance Athletics’ digital and social media platforms to increase engagement, visibility, and audience growth.
Coordinate and submit conference, regional, and national awards and recognitions for student?athletes, coaches, and programs.
Support Athletics Marketing, Advancement, and Alumni Engagement through integrated communications and storytelling initiatives.
Manage athletic communications resources, workflows, and budget responsibilities while staying current with best practices and emerging trends in collegiate athletics communications.
Performs miscellaneous job-related duties as assigned by the Director of Athletics.
Bachelor’s degree is necessary; degree in communications, journalism, marketing, sport management or a related field preferred
Master’s degree or advanced professional credential preferred
3+ years of relevant experience in communications, journalism, or sports media is necessary
Experience leading and managing communications teams required
Demonstrated success in athletics communications at the collegiate or professional level strongly preferred
Proven track record building and executing integrated communications strategies that drive visibility and engagement
Ability to motivate teams and foster cross-functional collaboration
Excellent writing, editing, and storytelling skills
Demonstrated ability to lead through change, balance multiple priorities, and deliver results under pressure
Understanding of NCAA Division III, Ohio Athletic Conference and Baldwin Wallace University rules, regulations and guidelines
Must be able to travel, and possess and maintain a valid driver’s license
Baldwin Wallace University (BW) is a private, liberal arts and sciences institution located in Berea, Ohio, just minutes from Cleveland. Founded in 1845, BW has a longstanding commitment to academic excellence, innovation, and inclusivity, having been among the first institutions in the nation to admit students regardless of race or gender.
Serving approximately 3,200 undergraduate and graduate students, BW offers a personalized educational experience rooted in small class sizes, close faculty mentorship, and hands-on learning opportunities. The University emphasizes the development of critical thinking, effective communication, and professional skills to prepare students for meaningful careers and lifelong success.
BW’s mission centers on being a diverse, innovative, and caring educational community that empowers individuals to realize their full potential. The campus environment blends a supportive, student-centered culture with strong connections to regional industry, arts, and community partners.