Lead all aspects of publicizing the Conference through all media platforms including, but not limited to, promotion and publicity of all WAC programs and events. Implement strategic planning of regular season coverage, championship planning, cultivation of relationships with external media, increasing social media awareness and followers, postseason media strategies and maintaining consistent communication with campus SIDs and other duties related to the promotion of all Conference-sponsored sports. Respectfully maintain and enhance the current positive working relationships with internal and external constituents of the conference; and build upon i