Curate content, according to department vision and sport vision, for assigned sport programs by managing social media accounts, crafting content calendars and collaborating with other units to create and design artwork, graphics, and content for a variety of multimedia platforms. Incorporate key messaging points into daily content through a proactive approach and digital-forward growth mindset. Serve as the lead liaison between assigned sport programs and the External Strategy department. Solicit feedback from sport programs and External Strategy colleagues on objectives, goals, and strategies, in addition to creation and distribution of content. Facilitate multimedia student-athlete features in coordina