SUMMARY

The Creative Content and Social Media Manager will work in collaboration with the athletics public relations and athletics marketing staff to create and execute the overall ideation, creative direction and production of engaging creative digital content across multiple mediums, with a focus on @SpiderAthletics social media. This position will lead and assist in developing and executing social media content strategies and serve as a content creator. It will chart and record statistics and analytics that forecast trends in social media practices, providing models for successful approaches to strategy and growth. The position will provide real-time coverage at Richmond Athletics events, with an emphasis on creative video, photography and graphic design. The Coordinator of Creative Content & Social Media will create branded content to showcase the Spider student-athlete experience and increase fan engagement on various platforms. 

RESPONSIBILITIES: 

• General creative content for social media in forms of video, photography and graphic design 
• Oversee and execute creative social media content strategies for the athletics marketing department. 
• Serve as the primary publisher for the department-wide social media profiles to include Twitter, Instagram, Facebook, and other emerging social media platforms 
• Chart and record statistics and analytics that forecast trends in social media practices, providing models for successful approaches to strategy and growth.
• Provide strategic input into all design aspects for the athletics public relations and marketing departments to develop fan affinity. 
• Create branded content to showcase the Spider student-athlete experience.

APPLY

https://spides.us/Creative

QUALIFICATIONS:

• Proficiency in photography/videography and editing in required.
• Proficiency in Adobe Creative Suite is required.
• Proficiency in graphic design required.
• Knowledge of social media analytics and statistics preferred.
• Proven success in social media engagement and growth preferred.
• Adherence to all applicable NCAA, conference, and institutional rules and regulations is required.

EDUCATION & EXPERIENCE:

• Bachelor’s degree required
• Individual must provide sample portfolio of work in graphic design and social media
• Experience working in college athletics preferred

WORK HOURS:

• Full-time, exempt position
• Monday – Friday, 8:30 a.m. - 5:00 p.m.; 7.75 hrs./day; 38.75 hrs./week
• Some work on weekends and nights for game day

COVID-19:

The University of Richmond requires COVID-19 vaccinations for all students, faculty, and staff. The University allows exemptions to this requirement for religious, medical and strong personal conviction reasons. All newly hired employees must report their status within the first two weeks of employment.